World of Scents!
In the 1990’s, Mark Jordan spent three years playing football around the world visiting some truly amazing cities, each offering spectacular sights and sounds.
It was, however, the unique smell of each location that had the most impact on him. So much so, that he spent the next few years wondering how he could re-create the aroma and, therefore, re-live the experience.
In 2012, something happened that would make this dream come true and Aroma Holiday – World of scents was born.
Reason behind the brand?
Aroma Holiday was officially launched in January 2014 with just five scented candles (we now have 18) all hand crafted on my kitchen table. In just two years I had turned a ‘lightbulb moment’ into a fully-fledged business.
The flash of inspiration came about while looking for a scented candle as a gift for my wife. Despite being surrounded by them in the Store, I could not find one that ‘meant something’ and so I went home empty handed but with an idea buzzing in my head.
What if I could create a scented candle that would remind us of our travels around the world?
I had no idea how I was going to achieve this. I just knew that I had to find a way of recreating memories of far flung places. I also understood that with smell being the most evocative of all our senses, the key to my success would be in creating a luxury scented product that ‘meant something’ to the owner.
A little Background?
After spending three years footballing around the world, I joined Britain’s oldest department store, Voisin’s, in St Helier, Jersey as a buyer / manager. Renowned for stocking exclusive luxury brands such as Jo Malone and Michael Kors, my time there along with my passion for design and art were undoubtedly the catalysts for the creation of Aroma Holiday.
There’s nothing more welcoming than walking into a home filled with a gorgeous fragrance. Whether it’s a delicate floral, zesty citrus or rich earthy scent, the way a room smells has the power to transform the whole atmosphere and evoke strong, heartfelt personal emotions within people.
Since having a family, I’ve had to rein in those carefree days of exploring the world. But with Aroma Holiday, I can enjoy the sense of being transported to a special destination without leaving the comfort of my own living room.
I believe that the sense of smell is the most evocative of all our senses, recreating moods, emotions and experiences. I knew that people can be transported through time and space by simply smelling a particular fragrance, so I’ve created a range of scents that do just that. Holidays are the times when we are most relaxed and stress-free. What better way to recreate that mood than with a beautiful luxury scented product?
The brand is about to go truly global. Our products can now be bought on-line and we ship throughout the world. We are also looking to increase retail distribution, especially in outlets such as duty free shopping, luxury hotel outlets and travel companies etc.
We also intend diversifying the product range to include sprays, diffusers and cosmetics etc. Watch this space.