AROMA HOLIDAY – The inspiration that launched a scented candle company with a difference!

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In 2012, something happened that would make this dream come true and Aroma Holiday – World of scents was born.  Here we find out what inspired Mark to launch his own range
of scented candles.  Mark picks up the story: “The flash of inspiration came about while looking for a scented candle as a gift for my wife. Despite being surrounded by them in the Store. But I could not find one that ‘meant something to me’ and so I went home empty handed but with an idea buzzing in my head.

What if I could create a scented candle that would remind us of our travels around the world? Didn’t know how I was going to achieve this, just that I had to find a way of recreating memories of far flung places. I also understood that with smell being the most evocative of all our senses, the key to my success would be in creating a scented product that connected to the owner.

January 2014, launched Aroma Holiday

With just five scented candles, all lovingly hand crafted on my kitchen table, we now have 18, New York being our first. The Big Apple fragrance, to us, meant dark roasted coffee mixed with spiced apple and cinnamon, what we called ‘the street smell of success’!

Consequently, I trawled through my travel logs to decide which countries were next. It had to be London.  Over 5000 acres of green space including eight Royal Parks. A magnet for overseas visitors who can now take home the fragrance of freshly cut grass and delicate rose petals to enjoy wherever they are.

Our Aroma Holiday range includes luxury candles, travel tins, wax melts, diffusers and deluxe gift sets starting at just £10.95, covering 18 memorable global locations. From the heat of Rio, Heraklion and Jamaica to the cool settings of New Zealand, Norway and Paris, not forgetting Istanbul and Hawaii.

Feedback from our customers has been amazing. It seems that they love to recreate their favorite destination within the comfort of their own home. Like us, they remember happy times with great fondness and they want to share this with their friends and family. Our gift sets are incredibly popular and we can send them anywhere in the world via a trackable courier service.

So, what’s next for Aroma Holiday – World of Scents?  We’re going truly global with our on-line shop and shipping throughout the world. subsequently, looking to increase our retail distribution and intend extending the number of destination fragrances. In addition, plan on diversifying the product range to include room sprays, bathroom hand care and cosmetics.

In short, I started a business because I couldn’t find a suitable gift for my wife”!

The article was published by Fish Media: http://www.thelifemagazines.com/magazines/